All Across Africa x Target
Lifestyle shots by Target.
Disclaimer: The product photos featured in this portfolio are owned by Target and used for illustrative purposes only in showcasing my design work on the product. I do not claim ownership of these images and they are not available for download or reproduction without express permission from the copyright holder.
All Across Africa x Target collection. All colors and products were selected by Target from KAZI’s line sheet. All technical specs and product development (quality constraints, communication with Africa staff, dye matching, etc by me).
Raffia vase and planter, made out of raffia in Rwanda.
Striped raffia bowl and heathered catch alls for Target, Opalhouse.
Found the products we worked hard on getting to market! Location: Target - San Diego, CA. January 2020.
Target’s website, showcasing the partnership with All Across Africa.
The amazing All Across Africa weavers with pictured above. They worked hard on completing Targets PO. Picture taken in Rwanda, early 2019.
Drawings of molds, sent to the Rwanda staff. The idea of printing paper to scale and pasting it on cardboard was made by me. Shape innovation and consistency characterizes All Across Africa. In order to achieve this, training and lots of sample rounds are done. We also needed to find a way to make molds with just the local resources, while keeping it an economical option. This has been a proven successful method that the weavers can easily take home and work with.
Schematics shown below.
Additional designs done for Target, including Fall 2021 pumpkin-shaped baskets and Winter 2021 tree-shaped decor.
